SOCIAL MEDIA MANAGEMENT
Social Media Management & Postings
Nearly everyone in the world is on Facebook and Twitter daily, if not hourly. People AND businesses use these sites to keep in touch in a fun and friendly way. So, this allows your construction company to do just that, stay in contact with your current and potential clients in a different manner than simply advertising to them with post card specials, email promotions, phone calls, etc.
Another important reason why social media strongly benefits your construction company is becuase of what's known as the "viral reach". Viral reach is how social media has turned into "word-of-mouth on steroids" and allows your construction business to market to your clients’ network of friends. When they click the “Like”, “Comment” or “Share” button on the posts we provide, that client’s network of friends then see your post. These other businesses and people may never known who you were until social media puts you in front of them.
According to trusted experts, the average person on Facebook has roughly 150 friends within their own profile’s network. An average of 15-20 “likes” are clicked on within each business page’s post... So, multiplying the two #’s together equates to 2,000-3,000 people that had the opportunity to see that one post... Along with the name of your business, logo, which is all linked back to your Facebook page...
Now multiply that by 3 times a week, which is what ConstructionCLICKS consistently posts on your behalf… You’ll find it equals 6,000-9,000 people a week you’re potentially reaching. To take it a step further, multiply that by four weeks in a month… 12 months in a year… Yes, roughly 300,000 people a year we can help you reach through social media in this minimal scenario.
Note: In that equation, “comments” and “shares” aren’t even included, not too mention we haven’t factored in Twitter and LinkedIn posts and their reach!
Everything that equates to successful social media campaign takes roughly 20 hours per month. The ConstructionCLICKS Social Media creation and design department is equipped with a team of experts to take the burden off your hands. This way you don’t have to hire someone to keep up with one of the most vital components of your online presence, let alone doing it yourself.